Could comic fundraising campaigns be the antidote to donor fatigue?

Is the use of comedy or uplifting stories the answer to widespread criticism that poverty portrayals in many fundraising appeals are fueling inaccurate stereotypes of developing countries? Devex speaks to charities that have launched comic or alternative fundraising appeals to find out.

About the author

  • Gabriella Jóźwiak

    Gabriella Jóźwiak is an award-winning journalist based in London. Her work on issues and policies affecting children and young people in developing countries and the U.K. has been published in national newspapers and magazines. Having worked in-house for domestic and international development charities, Jóźwiak has a keen interest in organizational development, and has worked as a journalist in several countries across West Africa and South America.