From Rotary’s fight to eradicate polio to any number of other global challenges, crowdfunding will be part of the equation. “It’s just the way that consumer fundraising is done these days,” Devin Thorpe, author and Forbes contributor told Devex in this video.
Large organizations must find a way to leverage the platform to distribute to the consumers the responsibility and opportunity to raise funds for the organization, he added.
“The potential is huge,” Thorpe said.
Watch the clip above to learn examples of organizations and individuals successfully using the platform.
Ending a Global Disease is a conversation hosted by Devex, in partnership with Rotary International, to explore successes in the fight against polio and identify lessons that can be applied to overcoming other global diseases. Visit the campaign site and join the conversation using #endpolio.