Development NGO rebranding: How to get it right

Is your organization thinking of rebranding? Here's one piece of advice: Do it right the first time, and if you can't get everyone on board with the direction you want to head in, don't do it.

Mission-driven organizations and their leaders tend to take comfort in the notion that their commitment to doing good speaks for itself.

It doesn’t.

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About the author

  • Igoe michael 1

    Michael Igoe

    Michael Igoe is a Senior Reporter with Devex, based in Washington, D.C. He covers U.S. foreign aid, global health, climate change, and development finance. Prior to joining Devex, Michael researched water management and climate change adaptation in post-Soviet Central Asia, where he also wrote for EurasiaNet. Michael earned his bachelor's degree from Bowdoin College, where he majored in Russian, and his master’s degree from the University of Montana, where he studied international conservation and development.