Faced with new competition, new opportunities to partner and an industry engulfed in change, is it time for your organization to rebrand? We spoke to international development executives and branding experts who have engaged in rebranding efforts. Here's their advice on how to get it right.
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Michael Igoe is a Senior Reporter with Devex, based in Washington, D.C. He covers U.S. foreign aid, global health, climate change, and development finance. Prior to joining Devex, Michael researched water management and climate change adaptation in post-Soviet Central Asia, where he also wrote for EurasiaNet. Michael earned his bachelor's degree from Bowdoin College, where he majored in Russian, and his master’s degree from the University of Montana, where he studied international conservation and development.
