A United Kingdom aid-match scheme that encourages public donations to development projects in low-income countries has backfired and been criticized for boosting the image of government ministers.
Also in today’s edition: A European Union effort to help fight violence against women has come up short, and Google.org provides $25 million for projects that use artificial intelligence to accelerate progress on the Sustainable Development Goals.
When an appeal for humanitarian aid becomes a promotional hotspot for a government official, it’s safe to say it may be rebuffed by the donating audience — the general public. That, in marketing parlance, is a failure.
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About the author
Helen Murphy
Helen is an award-winning journalist and Senior Editor at Devex, where she edits coverage on global development in the Americas. Based in Colombia, she previously covered war, politics, financial markets, and general news for Reuters, where she headed the bureau, and for Bloomberg in Colombia and Argentina, where she witnessed the financial meltdown. She started her career in London as a reporter for Euromoney Publications before moving to Hong Kong to work for a daily newspaper.
