Doing Business Report: Upholding the World Bank brand?

With so many questions circling about the future of the World Bank, an annual ranking report that is not part of the new reform structure at all — and which some have argued should be scrapped — has helped prop up the institution's brand amid the current turmoil.

By // 05 November 2014

The World Bank brand is under attack.

As the world’s largest international financial institution clamors through a controversial reform process, President Jim Yong Kim’s management team is working to convince employees and clients that the new operational structure will be good for business — and worth the noise of implementation.

It hasn’t been easy.

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About the author

  • Jeff Tyson

    Jeff Tyson

    Jeff is a former global development reporter for Devex. Based in Washington, D.C., he covers multilateral affairs, U.S. aid, and international development trends. He has worked with human rights organizations in both Senegal and the U.S., and prior to joining Devex worked as a production assistant at National Public Radio. He holds a master's degree in journalism from Columbia University and a bachelor’s degree in international relations and French from the University of Rochester.

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