Nonprofit organizations can take advantage of viral marketing techniques to generate awareness and raise funds for their causes in a remarkably larger scale. But technology has its pitfalls, if one does not know how to utilize it effectively.
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Sef Cagoco served as one of Devex's international development correspondent from mid-2008 to mid-2009. Her writing focused on social entrepreneurship and multilateral agencies such as the U.N. and Asian Development Bank. She previously worked as senior reporter for the national daily BusinessWorld and a production journalist for the Financial Times.
