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    • German aid

    GIZ's playbook for tourism development

    Germany's GIZ is one of the growing number of donors who are looking to tourism to contribute to the Sustainable Development Goals. An insider shares details of the agency's playbook with Devex.

    By Bill Hinchberger // 29 April 2016

    More development actors are looking to tourism to help achieve the sustainable development goals. Germany’s agency for international cooperation GIZ is one of the leading players driving resources to the sector. Today, GIZ oversees about 60 projects that involve tourism, up from about 35 just four years ago.

    In an exclusive interview with Devex, GIZ’s adviser for sustainable development through tourism and private sector cooperation, José Manuel Froehling, shared a couple of pages from GIZ’s tourism playbook.

    “Tourism development cooperation is becoming a bigger topic, not only in Germany but also worldwide,” he told Devex. “We’re convinced that tourism can play a key role in developing countries to promote economic empowerment and inclusive growth.”

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    About the author

    • Bill Hinchberger

      Bill Hinchbergerhinchberger

      Bill Hinchberger is a global communications professional and educator. He studied at Berkeley and has taught at the Sorbonne. Based mostly in Paris, he spends quality time in Brazil and the United States, and works extensively in Africa and Latin America. He has served as an international correspondent for The Financial Times, Business Week, ARTnews, Variety, and others. One current focus of his work is content creation for foundations, NGOs and other organizations, especially those working on issues related to international affairs, the environment and development. He also runs training programs for professional journalists, notably in Africa, and is an associate of Rain Barrel Communications, a leading consultancy for social justice projects.

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