Mission-driven organizations are throwing more money at PR professionals, who then turn to their new clients and ask: What’s your story?
But in a funding climate crowded with stories, a better question may well be: What are you leaving out of your story?
Acknowledging failures, mistakes and making difficult choices can elevate a brand, development practitioners suggest, especially with private sector donors who tend to look with a commercial eye for the sincerest, most innovative pitch.
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About the author
Molly Andersmollyanders_dev
Molly Anders is a former U.K. correspondent for Devex. Based in London, she reports on development finance trends with a focus on British and European institutions. She is especially interested in evidence-based development and women’s economic empowerment, as well as innovative financing for the protection of migrants and refugees. Molly is a former Fulbright Scholar and studied Arabic in Syria, Jordan, Egypt and Morocco.
