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Latest newsNews searchHealthFinanceFoodCareer newsContent seriesTry Devex Pro
    • Funding
    • Branding

    How honest is your brand?

    In a funding climate crowded with feel-good stories, private sector donors often wonder about what's being left out of pitches, more so than the pitch itself. Practitioners share tips on how to acknowledge failures, mistakes and make difficult choices to keep the money flowing to the sincerest, most innovative development programs.

    By Molly Anders // 24 October 2014

    Mission-driven organizations are throwing more money at PR professionals, who then turn to their new clients and ask: What’s your story?

    But in a funding climate crowded with stories, a better question may well be: What are you leaving out of your story?

    Acknowledging failures, mistakes and making difficult choices can elevate a brand, development practitioners suggest, especially with private sector donors who tend to look with a commercial eye for the sincerest, most innovative pitch.

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    About the author

    • Molly Anders

      Molly Andersmollyanders_dev

      Molly Anders is a former U.K. correspondent for Devex. Based in London, she reports on development finance trends with a focus on British and European institutions. She is especially interested in evidence-based development and women’s economic empowerment, as well as innovative financing for the protection of migrants and refugees. Molly is a former Fulbright Scholar and studied Arabic in Syria, Jordan, Egypt and Morocco.

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