How Pokémon GO is educating players on the SDGs

Pokémon GO players at Yoyogi Park in Tokyo, Japan. Photo by: Dick Thomas Johnson / CC BY

CANBERRA — In July 2016 the release of the augmented reality game Pokémon GO became an immediate social phenomenon, engaging tens of millions of players globally. A year later, the game had been downloaded more than 750 million times and continues today to have a strong user base.

For Niantic, the San Francisco-based software development company behind Pokémon GO, the large global audience provides an opportunity to communicate important social issues and develop change. And promoting an awareness of the Sustainable Development Goals is a social campaign it is strongly behind.

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About the author

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    Lisa Cornish

    Lisa Cornish is a Devex Reporter based in Canberra, where she focuses on the Australian aid community. Lisa formerly worked with News Corp Australia as a data journalist for the national network and was published throughout Australia in major metropolitan and regional newspapers, including the Daily Telegraph in Melbourne, Herald Sun in Melbourne, Courier-Mail in Brisbane, and online through news.com.au. Lisa additionally consults with Australian government providing data analytics, reporting and visualization services. Lisa was awarded the 2014 Journalist of the Year by the New South Wales Institute of Surveyors.