How to start your executive on social media

What to do if your organization's leader isn't the most social media savvy? Photo by: TeroVesalainen

Tedros Adhanom Ghebreyesus is one of the most active development leaders on social media. On his Twitter account, the World Health Organization aid chief shares almost every bit of his professional life, such as his meetings, state and field visits, and WHO’s work. Sometimes, he’s able to sneak in rainbow photos from his office in Geneva.

Via Twitter

While it certainly helped him gain more influence in the global health space and establish his brand of leadership, his engagement on the platform has also helped champion WHO’s work — a much needed effort following a stormy few years in which the United Nations aid agency was battered with criticism for its handling of the Ebola outbreak.

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About the author

  • Ravelo jennylei

    Jenny Lei Ravelo

    Jenny Lei Ravelo is a Devex Senior Reporter based in Manila. She covers global health, with a particular focus on the World Health Organization, and other development and humanitarian aid trends in Asia Pacific. Prior to Devex, she wrote for ABS-CBN, one of the largest broadcasting networks in the Philippines, and was a copy editor for various international scientific journals. She received her journalism degree from the University of Santo Tomas.