BRUSSELS — “Underused and underrated.” That is consultant Eelco Keij’s verdict on LinkedIn when it comes to charities and NGOs searching for funding opportunities.
The professional social network LinkedIn now has more than half a billion users from more than 200 countries. But even four years ago, Keij realised with “frustration” that few nonprofits were making use of the free tools available through LinkedIn to reach potential donors.
Having worked in New York since 2006, first with the United Nations and later as a fundraising consultant specialising in international grants from United States-based foundations, Keij was well placed to help realize LinkedIn’s potential for fundraising.
Now director of fundraising at Radboud University in the Netherlands, Keij — a dual U.S./Dutch citizen — gave a presentation at the International Fundraising Conference held near Amsterdam in October last year.