• News
    • Latest news
    • News search
    • Health
    • Finance
    • Food
    • Career news
    • Content series
    • Try Devex Pro
  • Jobs
    • Job search
    • Post a job
    • Employer search
    • CV Writing
    • Upcoming career events
    • Try Career Account
  • Funding
    • Funding search
    • Funding news
  • Talent
    • Candidate search
    • Devex Talent Solutions
  • Events
    • Upcoming and past events
    • Partner on an event
  • Post a job
  • About
      • About us
      • Membership
      • Newsletters
      • Advertising partnerships
      • Devex Talent Solutions
      • Contact us
Join DevexSign in
Join DevexSign in

News

  • Latest news
  • News search
  • Health
  • Finance
  • Food
  • Career news
  • Content series
  • Try Devex Pro

Jobs

  • Job search
  • Post a job
  • Employer search
  • CV Writing
  • Upcoming career events
  • Try Career Account

Funding

  • Funding search
  • Funding news

Talent

  • Candidate search
  • Devex Talent Solutions

Events

  • Upcoming and past events
  • Partner on an event
Post a job

About

  • About us
  • Membership
  • Newsletters
  • Advertising partnerships
  • Devex Talent Solutions
  • Contact us
  • My Devex
  • Update my profile % complete
  • Account & privacy settings
  • My saved jobs
  • Manage newsletters
  • Support
  • Sign out
Latest newsNews searchHealthFinanceFoodCareer newsContent seriesTry Devex Pro
    • News

    In Pakistan, Striking a Balance Between Visibility and Aid Workers' Security

    By Ma. Rizza Leonzon // 11 October 2010
    A sample A-frame home built by U.S. Agency for International Development partner GOAL in Pakistan's Bagh district. Overt branding of U.S. government-backed development efforts in Pakistan makes the work of U.S. aid workers difficult, according to InterAction President Samuel Worthington.Photo by: USAID / CC BY-SA USAIDCC BY-SA

    The overt branding of U.S. government-backed development efforts in Pakistan makes the work of U.S. aid workers “harder and more dangerous,” according to Samuel Worthington, president of InterAction, an alliance of U.S.-based non-governmental organizations.

    Worthington says he understands the need to “advertise” U.S. development efforts in Pakistan, through logos on medicines or signs on food distribution centers, to help win hearts and minds in the Islamic nation.

    “But in Pakistan, where aid workers’ lives are more often at stake, an enforced branding campaign could undermine our ability to deliver assistance as fast as possible without being a lightning rod for protests or attacks. It would also put the lives of Americans and their Pakistani colleagues at risk. (It is usually Pakistani nationals who do the bulk of the work on the ground.),” Worthington writes in an opinion piece published in The Washington Post.

    NGOs must be allowed to find their own way of striking a balance between communicating U.S. goodwill and delivering humanitarian aid, even at the expense of not including U.S. signs on new health clinics, according to InterAction’s president.

    “The debate over branding our efforts is not simply another technical policy decision. For us, it can be a matter of life and death. NGOs and the Obama administration must work together to find a solution that allows humanitarian workers in the field flexibility to brand or not, according to security conditions on the ground,” Worthington notes.

    He concludes: “We are ready and eager to have that dialogue. The lives of our front-line workers depend on it.”

    • Humanitarian Aid
    Printing articles to share with others is a breach of our terms and conditions and copyright policy. Please use the sharing options on the left side of the article. Devex Pro members may share up to 10 articles per month using the Pro share tool ( ).

    About the author

    • Ma. Rizza Leonzon

      Ma. Rizza Leonzon

      As a former staff writer, Rizza focused mainly on business coverage, including key donors such as the Asian Development Bank and AusAID.

    Search for articles

    Related Jobs

    • Head of Programmes
      Estonian Refugee Council (ERC)
      Kyiv, Ukraine | Ukraine | Eastern Europe
    • Senior Cash-Based Intervention (CBI) Assistant
      Damascus, Syria | Syria | North Africa and Middle East
    • Protection Associate
      Syria | North Africa and Middle East
    • See more

    Most Read

    • 1
      Opinion: Mobile credit, savings, and insurance can drive financial health
    • 2
      FCDO's top development contractors in 2024/25
    • 3
      Strengthening health systems by measuring what really matters
    • 4
      Opinion: India’s bold leadership in turning the tide for TB
    • 5
      How AI-powered citizen science can be a catalyst for the SDGs

    Trending

    Financing for Development Conference

    The Trump Effect

    Newsletters

    Related Stories

    The Future of US AidOne aid worker’s fight to honor USAID’s legacy

    One aid worker’s fight to honor USAID’s legacy

    Devex NewswireDevex Newswire: Critics say Gaza aid hub fails to meet urgent needs

    Devex Newswire: Critics say Gaza aid hub fails to meet urgent needs

    Devex NewswireDevex Newswire: The latest Trumpian tremors to rock USAID

    Devex Newswire: The latest Trumpian tremors to rock USAID

    Food SystemsThe Trump administration's flip-flop on treating malnourished children

    The Trump administration's flip-flop on treating malnourished children

    • News
    • Jobs
    • Funding
    • Talent
    • Events

    Devex is the media platform for the global development community.

    A social enterprise, we connect and inform over 1.3 million development, health, humanitarian, and sustainability professionals through news, business intelligence, and funding & career opportunities so you can do more good for more people. We invite you to join us.

    • About us
    • Membership
    • Newsletters
    • Advertising partnerships
    • Devex Talent Solutions
    • Post a job
    • Careers at Devex
    • Contact us
    © Copyright 2000 - 2025 Devex|User Agreement|Privacy Statement