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    • News
    • Localization

    Localization? I hate the word. Decolonization? I hate that even more

    Jeroo Billimoria is a serial social entrepreneur, involved in some of the biggest projects in India. She's a passionate advocate for measures to transfer power to a local level. But she's not such a fan of some of the language which describes that process.

    By David Ainsworth, Amruta Byatnal // 21 November 2022

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    Jeroo Billimoria has had enough of the jargon surrounding aid.

    The serial social entrepreneur believes it is time for the sector to change in some of the language that she says portrays countries in the global south as if they’re at a lower level than their richer counterparts.

    Billimoria sprang to prominence in the world of development with the establishment of Childline, now one of India’s largest NGOs, and since then has gone on to found several other organizations.

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    More reading:

    ► How philanthropy can help catalyze the localization movement

    ► Opinion: Localization isn't working. Here's why.

    ► Opinion: To truly walk the talk is to decolonize philanthropy

    • Humanitarian Aid
    • Institutional Development
    • Social/Inclusive Development
    • Catalyst 2030
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    About the authors

    • David Ainsworth

      David Ainsworth@daveainsworth4

      David Ainsworth is business editor at Devex, where he writes about finance and funding issues for development institutions. He was previously a senior writer and editor for magazines specializing in nonprofits in the U.K. and worked as a policy and communications specialist in the nonprofit sector for a number of years. His team specializes in understanding reports and data and what it teaches us about how development functions.
    • Amruta Byatnal

      Amruta Byatnalamrutabyatnal

      Amruta Byatnal is a Senior Editor at Devex where she edits coverage on global development, humanitarian crises and international aid. She writes Devex CheckUp, a weekly newsletter on the latest developments in global health. Previously, she worked for News Deeply in the United States, and The Hindu in India. She is a graduate of Cornell University where she studied international development. She is currently based in New Delhi.

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