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    Long Story Short #26: What global development can learn from Nike

    How can NGOs engage influencers? What's the key to a timeless slogan? In this episode, communications guru Carine Umuhumuza shares key lessons from Nike's #JustDoIt campaign.

    By Devex Editor // 10 September 2018

    Nike dropped the mic with its latest #JustDoIt campaign. Here’s what global dev can learn.

    Posted by Devex on Thursday, September 6, 2018
    Via Facebook

    Check out the video of this episode on our Facebook page. Want to listen to this episode on the go? Listen and subscribe: iTunes | SoundCloud

    Guest: Carine Umuhumuza, Devex associate director for communications
    Host: Kate Midden, Devex engagement editor

    In honor of 30 years of #JustDoIt, Nike unveiled a controversial new face for its signature campaign: Activist and former NFL quarterback Colin Kaepernick. Announced with a simple tweet, the move generated an outpouring of online responses, leading to an estimated $43 million in free advertising for the company.

    What can global development learn from Nike’s high-risk, high-return campaign refresh? In this episode, Devex communications guru Carine Umuhumuza shares four key lessons for organizations working to create engaging, share-worthy content.

    Additional reading:
    • On Message: Creating community with intention
    • PATH's rebrand: A scalable focus on the future 
    • On Message: Promoting progress in the social media era
    • 5 lessons from humanitarian storytellers

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    Printing articles to share with others is a breach of our terms and conditions and copyright policy. Please use the sharing options on the left side of the article. Devex Pro members may share up to 10 articles per month using the Pro share tool ( ).

    About the author

    • Devex Editor

      Devex Editor

      Thanks a lot for your interest in Devex News. To share news and views, story ideas and press releases, please email editor@devex.com. We look forward to hearing from you.

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