Whether you call it socially responsible investing, sustainable investing or impact investing, the idea of investing in companies and products with social and environmental goals appears to be on an upswing.
With a flurry of new reports and data out in the past month and more on its way, a clearer picture is emerging about how investors, especially millennials, are thinking and what that means for companies and development goals in the future.
In a recent Morgan Stanley survey, 71 percent of active individual investors identified interest in sustainable investing, which was defined as investing in companies that have positive social and environmental impacts while maintaining competitive returns.
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About the author
Adva Saldinger@AdvaSal
Adva Saldinger is a Senior Reporter at Devex where she covers development finance, as well as U.S. foreign aid policy. Adva explores the role the private sector and private capital play in development and authors the weekly Devex Invested newsletter bringing the latest news on the role of business and finance in addressing global challenges. A journalist with more than 10 years of experience, she has worked at several newspapers in the U.S. and lived in both Ghana and South Africa.
