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    • Opinion
    • Davos 2018

    Opinion: Dear Davos Man: 3 things to do and die happy

    ONE Campaign Co-Founder Jamie Drummond will turn his back on Davos unless real progress is made during the World Economic Forum Annual Meeting this year.

    By Jamie Drummond // 23 January 2018
    Photo by: Manuel Lopez / World Economic Forum / CC BY-NC-SA

    A feminist activist, and someone I deeply respect, recently commented that I was at risk of becoming that awful thing: “a Davos Man.” Definitions vary, but this phrase generally refers to a male who goes to places like Davos and inhabits an elite unaccountable bubble while determining the fates of those without access to it. The comment cut deep. It forced me to question any complicity I might have in a system I have tried so hard to change. So I’m putting my inner Davos Man on notice, and making this commitment: This will be my last World Economic Forum unless this one helps deliver on three crucial areas in the fight against extreme poverty and gender inequality: the global education emergency; women’s economic empowerment; and ambitious financing to back Africa’s huge youth boom.

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    Before I get to these three, first some background: I once campaigned against the elite Davos bubble. In the 1990s I came up with the slogan Drop the Debt in protest at those unaccountable architects of an unjust economic system that prized open the poorest economies while trapping their citizens with old unpayable debts. I shouted at the system. But it surprised me, because it listened, and $110 billion in mainly African debt was, in fact, dropped.

    Then we campaigned to stop the AIDS emergency and again there was a response, as millions of lives were placed on life-preserving medications. I co-founded ONE with Bono and other activists — and again the system Davos is part of helped deliver increases in some smart aid, trade, investment, and anti-corruption policies that fought extreme poverty.

    And so I got sucked in. But did I sell out? The world remains dangerously fractured and unequal and so far, while Davos has helped deliver some progress, the change has fallen short in dealing with the causes and consequences of a global financial crisis that the Davos Man helped create, or in fighting the root causes of extreme poverty, gender inequality, climate change, and corruption. Buoyant stock markets are putting a swagger back in the step of some who will gather in the Swiss snow, but such smug complacency is deeply wrong. Davos must help deliver much deeper change, more rapidly — or it should end. At least, it will for me.

    Davos in the end is about deals, so here’s my deal with it: I’ll never return (the Davos Man in me will be put down) if in the next few days the gathering fails to deliver sufficient progress on the following three urgent opportunities.

    1. Respond to the global education emergency

    Today 500 million women can’t read, and 130 million girls can’t go to school. Hundreds of millions of children are in school, but not learning. According to a recent analysis from ONE, a lack of decent education for all leads to 2,800 avoidable deaths each day. This is an emergency and Davos should say it. The great news is there are scalable solutions. On Feb. 2, Macky Sall of Senegal and Emmanuel Macron of France will co-host an historic summit in Dakar, Senegal, which will profile how Senegal and some other states invested in education, especially for girls, and in better data, delivering great results. The Global Partnership for Education needs $2 billion a year by 2020 to scale up such solutions. Davos this week must help deliver progress for Dakar next week.

    2. Help Trudeau truly deliver on women’s economic empowerment at the G-7

    Surely the best kind of Davos Man is Canadian Prime Minister Justin Trudeau. His words on gender equity are electrifying. He has appointed great women to cabinet posts; declared that “poverty is sexist”; and made gender the center of the Canadian G-7 this year. He actually listens to moral leaders such as Malala. But there are growing questions as to whether he is too cautious, failing to back adverbs with meaningful action — including more money. Sure, leadership is not all about money — innovative policies and smart partnerships with the private sector matter too. While we must trust Trudeau, we must also verify — and a core test is whether he places real, additional funds into women’s economic empowerment and girls’ education. This Davos gathering must pressure this potentially great leader to deliver.

    3.  Back Africa’s youth boom

    Every day this week, there will be big financial discussions and deals done on impact investing; on fighting corruption; improving the quality and quantity of aid; tackling tax evasion and abusive tax avoidance; helping African nations raise more revenues while averting a new debt crisis. All these are essential pieces of the puzzle, but must now be scaled and placed together in an ambitious partnership if we are to harness the potential of Africa’s huge youth boom. By 2050, two-in-five youth globally will be African — 10 times the size of Europe’s own youth population. This boom could drive global dynamism and creativity.

    Alternatively, their youthful energy might turn to anger at entrenching corruption and inequality. One great investment to harness the youth boom is to invest especially in young women and girls. Now if Trudeau is one kind of Davos Man, who hears this argument, President Donald Trump is another. His words have shocked the world. So should his proposal to cut American aid to places such as Africa by 40 percent. That will help deepen inequality and, if Davos is to survive, it must vocally reject such proposals, then scale up the core elements of an ambitious pro-African financing package.

    I’ve made many great friends over the years in Davos and I respect the World Economic Forum as a smart, evolving ecosystem. This year it appointed an excellent all-female set of co-chairs who will ask tough questions that Davos must answer.

    As for Davos Man: it’s an ugly, sexist but tragically still accurate concept, an anachronism that must be put to rest. These three steps can and should be taken this week to help us all move toward a better, safer, less sexist state — and leave Davos Man in the dust.

    And this man will never go back to Davos if they are not.

    Subscribe here for our daily morning briefings from Davos.

    Read more Devex coverage of the World Economic Forum Annual Meetings:

    ▶ Rwanda could become a model for drone regulation

    ▶ In Davos, the art of the development deal

    ▶ The promise and pitfalls of artificial intelligence for global development

    ▶ Davos agenda should include climate, youth, private sector engagement, AGRA chief says

    ▶ Davos: An NGO leader's survival guide

    • Economic Development
    • Social/Inclusive Development
    • Democracy, Human Rights & Governance
    • Institutional Development
    • Davos, Graubünden, Switzerland
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    The views in this opinion piece do not necessarily reflect Devex's editorial views.

    About the author

    • Jamie  Drummond

      Jamie Drummond

      Jamie Drummond is an advocacy entrepreneur who co-founded ONE with Bono and other activists. ONE is a global organization with over 9 million members campaigning against extreme poverty, for the transformation of developing economies, and the achievement of the Sustainable Development Goals. Jamie was the global strategist for Drop the Debt, helping to cancel $110 billion of mainly African debt. He is now working with a range of public, private, and civic sector partners to design a campaign strategy for an SDG super year of activism in 2020 to launch a decade of delivery for the Global Goals through to 2030.

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