Adopting a shared value strategy is no easy business.
Even the most mature and systematized of companies struggle with the measurement component of shared value, according to Mark Kramer, founder and managing director of the social change focused consultancy FSG.
“It’s about tracking the results, both the business benefits and the social benefits, and then understanding the linkage between the two so you can optimize the link,” he told Devex in a recent video interview. However, “getting the measurement piece is something that we see even the most advanced companies struggling with.”
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About the author
Naki B. Mendozamfbmendoza
Naki is a former reporter, he covered the intersection of business and international development. Prior to Devex he was a Latin America reporter for Energy Intelligence covering corporate investments and political risks in the region’s energy sector. His previous assignments abroad have posted him throughout Europe, South America, and Australia.
