Social marketing organizations are providing more contraception than ever before, but its leaders are determined to up their game even more and become major contributors to the international family planning goal of 120 million new women and girls in the next six years that was set by Family Planning 2020.
In 2013, social marketing organizations around the world delivered 70 million couple years of protection, an increase of 7 percent from 2012, according to the 2013 Contraceptive Social Marketing Statistics published recently by DKT International. The report provides details on the 93 contraceptive social marketing programs that produced more than 10,000 CYPs in 66 countries.
This week, FP2020 released its annual progress report, announcing that 8.4 million additional women and girls used modern contraception in 2013 as compared to 2012. The report notes that this accomplishment did not meet the goal of 9.4 million additional users in the first year but “is still a significant milestone.”
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About the author
David J. Olsondavidjolson
David J. Olson is a part-time technical advisor for the Palladium Group, advising social marketing projects in Mali and Zambia, and consults on communications with various non-governmental organizations ranging from the American Cancer Society to IntraHealth International and the World Health Organization. He managed social marketing programs for PSI in Zambia, Bangladesh and Paraguay, and headed PSI external communications at its headquarters. Starting his development career as a Peace Corps agricultural education volunteer in Togo, he has more than 30 years of experience in strategic communications, policy and program implementation on five continents and in four languages. Follow him on Twitter @davidjolson and check out his website www.olsonglobalcom.com.