Social marketing poised to make major contribution to 2020 family planning goal

By // 03 November 2014

Family Planning 2020 is making steady progress toward its goal of enabling an additional 120 million women and girls in the world’s 69 poorest countries with access to voluntary family planning information, services and supplies, according to a new report published Monday. A guest commentary for #HealthyMeans.

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About the author

  • David J. Olson

    David J. Olson is a part-time technical advisor for the Palladium Group, advising social marketing projects in Mali and Zambia, and consults on communications with various non-governmental organizations ranging from the American Cancer Society to IntraHealth International and the World Health Organization. He managed social marketing programs for PSI in Zambia, Bangladesh and Paraguay, and headed PSI external communications at its headquarters. Starting his development career as a Peace Corps agricultural education volunteer in Togo, he has more than 30 years of experience in strategic communications, policy and program implementation on five continents and in four languages. Follow him on Twitter @davidjolson and check out his website www.olsonglobalcom.com.

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