When you have someone like Bill Gates donating $750 million to your organization, one could be forgiven for assuming the world knows all about your organization and its important contributions to global development.
And that’s what GAVI must have thought, until it saw the results of a survey of key global health stakeholders conducted in December 2013. Forty percent of respondents either knew nothing about the organization or were familiar with its name but didn’t associate the organization with vaccines or immunization.
“The feedback was that GAVI was very much a best-kept secret in global health,” Director of Media and Communications Pascal Barollier told Devex. “We prompted [the respondents] about what is [GAVI], what does it do? People would scramble.”
About the author
Jenny Lei Ravelo@JennyLeiRavelo
Jenny Lei Ravelo is a Devex Senior Reporter based in Manila. She covers global health, with a particular focus on the World Health Organization, and other development and humanitarian aid trends in Asia Pacific. Prior to Devex, she wrote for ABS-CBN, one of the largest broadcasting networks in the Philippines, and was a copy editor for various international scientific journals. She received her journalism degree from the University of Santo Tomas.
