Bill Drayton, the founder of Ashoka, is not only a social entrepreneur, but one of the people who popularized the term in the first place. Social entrepreneurs are the “innovators for the public” Ashoka seeks out and supports.
Devex sat down with Drayton at the Social Capital Markets conference in San Francisco to talk about the future of what he calls an “everyone a changemaker” world. He emphasized the need for replication rather than scale, calling this Silicon Valley buzz word not only overused but also misleading and unhelpful.
Drayton identified three levels of impact — direct service, pattern change and framework change — explaining that “scaling” is only appropriate for direct service. And he said that once a social entrepreneur does his or her prototype work, the focus has to transition to pattern change and mindset change.