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    The new millennial opportunity: Doing good is good for business

    Investing in the success of the Sustainable Development Goals can be lucrative for private companies, writes CEO of Vestergaard, Mikkel Vestergaard in this exclusive guest commentary. Why are more not taking on the challenge to drive global development?

    By Mikkel Vestergaard // 20 October 2015

    As the head of a company devoted to innovating products for people in the developing world, I look forward to the flurry of annual meetings surrounding the United Nations General Assembly in New York. Most years, I leave this eventful week filled with inspiration. This year, however, my enthusiasm was tempered by a sense of unease about the future of global development.

    This is a pivotal year. We’re bidding farewell to the eight Millennium Development Goals set forth by the U.N. in 2000 to tackle poverty, hunger, disease, educational inequality and environmental degradation. In their place are a comprehensive set of 17 Sustainable Development Goals which will guide us through the next 15 years.

    An overriding objective of these goals is to improve the lives of more than two billion people around the world who live on less than $2 a day. Everyone involved in global development recognizes that this lofty goal will require the involvement of the private sector. Most of us also know that such involvement can be incredibly lucrative for private companies who take on the challenge. Yet, at the meetings last month, I saw mostly familiar faces, with only a few new companies represented. Hopefully this does not reflect a lack of new interest.

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    Printing articles to share with others is a breach of our terms and conditions and copyright policy. Please use the sharing options on the left side of the article. Devex Pro members may share up to 10 articles per month using the Pro share tool ( ).
    The views in this opinion piece do not necessarily reflect Devex's editorial views.

    About the author

    • Mikkel Vestergaard

      Mikkel Vestergaard

      Mikkel Vestergaard is the CEO and owner of Vestergaard, a global company dedicated to improving the lives of vulnerable people, especially those living in developing countries. Vestergaard follows a “humanitarian entrepreneurship” business model and produces game-changing solutions to fight malaria, waterborne and neglected tropical diseases, and hunger and malnutrition.

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