Tips for conducting successful crowdfunding campaigns

What are the secrets to a successful crowdfunding campaign? Photo by: / CC BY-SA

When the two deadliest earthquakes in Nepal’s history struck in 2015, killing 8,500 people and leaving over a million more homeless, the world sprang into action. Local and international NGOs hit the ground running and funds poured in through the usual channels — governments, aid agencies, multilateral development banks, philanthropic foundations and private corporations.

But millions of dollars for basic necessities like food, clean water and temporary shelter — as well as for longer-term projects like the rebuilding of schools, hospitals and houses — were raised through relatively small amounts of money from individuals and entities across the globe, mostly through the Internet.

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About the author

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    Liana Barcia

    Liana is a Manila-based reporter at Devex focusing on education, development finance and public-private partnerships and contributing a wide range of content featured in the Development Insider, Money Matters and Doing Good newsletters. She draws from her experience in business reporting and advertising to generate coverage that is engaging, insightful and relevant to the Devex community.