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    • Frontier 100 Forum

    Triple bottom line: An African business plan to benefit the environment, the community and the company

    Africa's population is growing fast, and quickly finding that there is nowhere to live. In this commentary, IGD Frontier Leader Richard China describes how the sustainable housing company he founded and leads has fine-tuned a business model that works because it adapts to a variety of regions and relies on local expertise and labor.

    By Richard China // 20 November 2014

    Green technology has been advancing significantly in recent years, providing opportunities for virtually any business to be more responsible and environmentally conscious.

    Still, striving to protect the environment can potentially hurt a company's profits, and negatively affect the local economy. This is particularly true in Africa, where developing countries are working to balance rapid economic growth with eco-friendly policies. Affordable housing is also lacking on the continent. From 2001 to 2014, there was a housing shortage of 60 million units.

    Africa's population is growing, and quickly finding that there is nowhere to live.

    This article is free to read - just register or sign in

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    • Economic Development
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    Printing articles to share with others is a breach of our terms and conditions and copyright policy. Please use the sharing options on the left side of the article. Devex Pro members may share up to 10 articles per month using the Pro share tool ( ).
    The views in this opinion piece do not necessarily reflect Devex's editorial views.

    About the author

    • Richard China

      Richard China

      Richard China is president and CEO of International Green Structures, a U.S. private sector firm that offers innovative structures and services that provide the solution to the global housing crisis. Prior to starting IGS, China spent most of his contracting career as president of Primo Electric, a family-owned electrical contracting firm serving the Mid-Atlantic region for over 40 years, then as COO of Integrated Electrical Services, a Houston based electrical contracting company. China is an IGD Frontier Leader.

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