Twitter Campaign Brings Big Names Together Against Malaria

Bill Gates, founder of the Gates Foundation, is among the prominent personalities participating in an online campaign against malaria. Photo by: jurvetson / CC BY 2.0 jurvetsonCC BY 2.0

Former U.S. Secretary of State Colin Powell, Jordan’s Queen Rania and billionaire philanthropist Bill Gates are joining several other prominent names in the international development, political and U.S. entertainment scenes for a malaria awareness campaign on social media platform Twitter. Participants of the campaign will post short messages or tweets on their Twitter profiles encouraging people to donate money for bednets used to guard against malaria-causing mosquitoes in Africa, Reuters says.

Organizers of this social media campaign are working in collaboration with Ray Chambers, the United Nations special envoy for malaria.

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    Ivy Mungcal

    As former senior staff writer, Ivy Mungcal contributed to several Devex publications. Her focus is on breaking news, and in particular on global aid reform and trends in the United States, Europe, the Caribbean, and the Americas. Before joining Devex in 2009, Ivy produced specialized content for U.S. and U.K.-based business websites.

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