U.S. Secretary of State Hillary Clinton unveiled Tuesday (May 3) a public-private partnership that aims to promote and support the use of mobile technology to deliver health information to expectant and new mothers.
The Mobile Alliance for Maternal Action, or MAMA, involves the U.S. Agency for International Development, Johnson & Johnson, the United Nations Foundation, the mHealth Alliance and BabyCenter LLC. The partnership is expected to mobilize $10 million over the next three years.
The alliance will initially work in three countries, namely India, Bangladesh and South Africa. It will help coordinate and increase the impact of mobile health programs, support promising new business models and collect more evidence on the effective use of mobile technology to improve newborn and maternal health.
“This partnership will harness the power of mobile technology to provide mothers with information about pregnancy, childbirth, and the first year of life, empowering these women to make healthy decisions for themselves and their families,” USAID Administrator Rajiv Shah said during the launch of the partnership in Washington.
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