The U.S. Agency for International Development is collaborating with Kimberly-Clark Corp. to improve maternal and child health in Colombia, Ecuador and the rest of the Andean region.
The partnership links USAID’s Global Health and Feed the Future initiatives and the global health and hygiene product maker’s sustainability program for new and expecting mothers in poor communities. It will involve deploying the company’s Plan Hospitales marketing campaign, which the partners expect to generate connections with nearly 650,000 low-income women to help ensure healthy pregnancies and births.
“This partnership brings together USAID’s health expertise with Kimberly-Clark’s marketing know-how,” said Mark Feierstein, USAID’s assistant administrator for Latin America and the Caribbean, in an Oct. 18 news release. “By joining forces, we pool our resources and harness our strengths to improve the health of poor women and babies.”
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