The World Food Program is partnering with Zynga Games to help combat hunger. The two are commencing the social media campaign called WeFeedback on Oct. 11, in the run-up to World Food Day on Oct. 16. The initiative seeks to mobilize donations from online users.
“Through this innovative platform people can easily spread the word by activating their personal networks through popular social sites such as Facebook and Google,” WFP said in a statement.
