What Coca-Cola looks for in development partners

Via Devex Youtube channel

The Coca-Cola Co. takes partnership seriously, and as a result evaluating potential partners is a detailed process that assesses core competencies and capabilities.

The company needs to know who they are working with and needs to have confidence that they will deliver what they say they will, said Bea Perez, Coca-Cola’s chief sustainability officer.

And while NGOs will continue to be important partners, Coke is also looking at how it can develop more partnerships with other companies as well, she said.

To learn more about how Coca Cola evaluates partners and where Perez sees its strategy going, watch the video above.

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About the author

  • Saldiner adva

    Adva Saldinger

    Adva Saldinger is an Associate Editor at Devex, where she covers the intersection of business and international development, as well as U.S. foreign aid policy. From partnerships to trade and social entrepreneurship to impact investing, Adva explores the role the private sector and private capital play in development. A journalist with more than 10 years of experience, she has worked at several newspapers in the U.S. and lived in both Ghana and South Africa.