What's the big idea? Writing better speeches and op-eds

What’s the secret to writing better speeches and op-eds?

Speeches and op-eds can be powerful tools — as long as you capture people’s attention.

Think of a good speech you’ve heard or op-ed you’ve read. What made it worthwhile? Did the speaker or author use a particular rhetorical device, a compelling headline, or a surprising statistic? Or, content aside, maybe it was just the writer’s reputation that made it memorable?

About the author

  • Paul VanDeCarr

    Paul is a writer, editor, and communications trainer who has worked for the U.N. Development Programme, UNFPA, UNICEF, and the U.N. Secretariat. He authored a pair of guides on "Philanthropy and the SDGs" for Rockefeller Philanthropy Advisors, and has consulted with foundations on how to align their work with the SDGs. Previously, he has worked in the fields of oral history, theater, and documentary film, and wrote a guide for Working Narratives on "Storytelling and Social Change."