AB Consultants is an independent market driver seeking to make financial services more accessible in Africa. They are passionate and enthusiastic to make insurance and digital financial services accessible to every African in the continent. In every encounter, connection and relationship, they maintain a high level of energy, honesty and authenticity. They bring the life into financial services, bringing the end-users face to every product and board room, reminding financial services providers that there are real people behind every number crunched and every revenue collected. Every product that they design begins with a connection with the people who need the solution and a co-creation with them follows.

AB Consultants was registered in Kenya in 2014 to promote microinsurance and inclusive insurance as a risk mitigation tool that will contribute towards breaking the vicious cycle of poverty. AB Consultants has partnered with insurance and financial services stakeholders to develop meaningful and differentiated solutions to address identified financial needs. They have been instrumental in the development of microinsurance, inclusive insurance, digital financial services and go-to- market strategies for financial services across sub Saharan Africa.