ADV is a new venture platform, created by entrepreneurs, operators, and collaborators. Our team learnt the hard lessons and now want to pay them forward. ADV provides a full-scale model for venture, across the business lifecycle. It's a meritocratic investment platform that offers access to capital, coaching, customers and corporates; a platform that champions the innovators. It seeks to help build the large ‘difficult’ businesses that the UK is uniquely positioned to foster: the complex, technical, global ones that have a chance of solving real world problems.