The first company that comes to mind when talking about stationery in Turkey, and now a tradition, Adel started operating when its first factory was established in Istanbul – Kartal, 1969. Adel’s pencils and stationery products, both of high quality, have became well known in Turkey and took an important place in education of endless generations.
Adel is, except for paper products, both in terms of output and product range, the biggest stationery manufacturer of Turkey and nearby countries. Adel produces 13% of wood-cased pencils throughout Europe.
Since its foundation, Adel has had cooperations with Faber-Castell, the world’s oldest pencils factory. They have reinforced their partnerships via a partnership in 1995, and with this partnership, Adel continues its investments which add value to Turkey.
Since its foundation, Adel has grown steadily and took a great step – in September 2011, getting its strength from its cooperation of many years with Faber-Castell and Anadolu Group’s nationwide experience, it established “LLC Faber-Castell Anadolu” company in Russia.
In 2013, Adel launched its children oriented new brand, Adeland. Apart from its coloring pencils, crayons and watercolor paint, Adeland has broken a new ground and introduced a new and entertaining world to children, creating their own characters, countries, entertainment sets and stories.
Adel has gone public in 1996 and today, it’s 27,70% share is traded at Borsa Istanbul. They achieved a 14% growth in 2015, compared to the sales of previous year. They are proud of their growth rate which ranks above Turkey average. They are continuing their steady growth. Their revenue has nearly doubled in the last 5 years. They are among the first 25 companies in average dividend yields.
Adel, as the leader of stationery sector, manufactures wood-cased lead pencils, coloring and copying pencils, ball point pens, mechanical leads and graphites, liquid ink pens, markers, crayons, watercolor paints, erasers, finger paints, modeling clays, and gouache paints in its production plant in Cayirova.
Today, Adel is in charge of marketing and sales of Faber-Castell, Graf von Faber-Castell, Adel, Adeland, Atlas and Mark brands with 4.500 types of products, which are all produced in Turkey and imported.
Adel Kalemcilik has been a member of EPMA (European Pencil Manufacturer’s Association) and EWIMA (The European Writing Instrument Manufacturer’s Association) since 1999, and it is the only company who is a member of such unions. Evrim Hizaler, General Manager of Adel Kalemcilik, has been the first Turkish executive to be selected as the President of EPMA. Adel is also a member of TÜKİD (Union of All Stationery Owners).
Adel Kalemcilik, since its establishment, has tried to do all of its work with the aim of being useful to its partners and society, and supporting sustainable projects. With the “goodness” trait in its heartbeat, Adel Kalemcilik is the biggest supporter of education and creativity in education and it runs many sponsorship and social responsibility projects. Along with cooperation with various Foundations and Associations, Adel Kalemcilik;
Connects with more than 100.000 children via “Faber-Castell Creativity Rooms” in museums, hotels, party houses and schools.
Has focused on the importance of creativity in children via connecting with 3.500 teachers in 4 years in “Faber Castell, Creative Brain, Creative Kids” seminars for teachers, and is planning to reach out to 2.000 teachers in 2016.
Provides stationery aid to more than 200.000 children in a year.
Adel, having celebrated its 45th year in 2014, is currently exporting to nearly 60 countries. It has moved to its new production plant in Çayırova in 2015, and with its experience in retail sector and a wide network of dealers, is now the leader of a new track. After many diligent studies and market researches for more than two years, it entered into toys industry with world famous brands like Auldey, Lotus, WOW and NICI apart from its own brand Adeland. See more