AdGear is a startup that thrives within one of the most successful consumer electronics companies in the world — Samsung. The ambitions of a startup come together with the backing of a multinational company that has built its reputation on fearless innovation. Together, they truly offer the best of both worlds.

Following its acquisition by the Visual Display division of Samsung in 2016, AdGear is now focusing on enabling brands to connect with Samsung TV audiences as they are exposed to digital media across all devices. Their team is now part of Samsung Ads and is working in close collaboration with colleagues in New York, Irvine, Mountain View (US) and Suwon (Korea) to develop a powerful end-to-end cross-media buying platform. 

Digital ad platform on a world scale

There is an old adage in the adtech industry: “don’t tell me what you are, tell me what you do.” Simply put, they are building a next-generation ad platform that reinvents TV advertising. For them, this means consuming a lot of TV data and making it actionable for targeting on behalf of some of the world’s largest advertisers. Numerous integrations with data providers, coupled with the exclusive Samsung TV data, allow marketers to reach consumer audience segments for more personal and accurate targeting, on- and off-TV. Given that they are part of the Samsung family, they work on a pretty large scale, with access to millions of devices.