As a global sports company they believe that, through sport, they have the power to change lives, and nowhere is this more profound than in their community engagement efforts.

For years, adidas has worked closely with a number of organizations on both a local and global level to actively support and positively impact communities. Their programs are built on three complementary pillars – community involvement, employee engagement and corporate giving – determined by local cultural, economic and social factors. Supplementary programs include activities at adidas headquarters, relief operations and projects in suppliers’ countries.

COMMUNITY ENGAGEMENT AS PART OF OVERALL STRATEGY

Their community engagement is essential to their overall approach to sustainability that focuses on three strategic ‘People’ priorities: to empower people, to improve health and to inspire action. These strategic priorities are supported by their corporate giving guidelines and various programs for employee and community involvement.

Corporate Giving Guideline

Throughout the world, they aim to maximize their positive impact by targeting countries and regions in which they have major sourcing operations. They recognize that people in their local offices best understand the needs and cultural sensitivities in their communities. For that reason, they regularly partner with local organizations. After implementation of a project, they also involve NGOs to review the impact of the work.

Furthermore, they support their suppliers’ communities by making contributions to organizations that promote sustainable development practices within the industry. As natural or other disasters can strike at any moment, they also provide financial aid and donate products to international aid organizations that support affected victims. Their strong relationships with humanitarian aid organizations help us to bring supplies into affected areas.