"Creative Oxygen", their signature

“Creative Oxygen” is the signature they use in all the countries where they operate. “Creative” embodies the endless inventiveness of Air Liquide’s teams. “Oxygen” references the history of Air Liquide. The Group has grown on the basis of oxygen; a vital resource for both industry and health. Over and above the molecule itself, oxygen is a source of inspiration for their teams to create new developments for their existing markets and for future business.

“Creative Oxygen” therefore refers to what they do, at the same time as embodying the inventiveness and creativity of their people. Since everyone is familiar with oxygen, their signature speaks to every audience. It supports their hundred-year-old brand and adds to its appeal by giving it a new impulse.

A customer-centric transformation strategy
 
Their ambition is to lead their industry, deliver long-term performance and contribute to sustainability. To achieve this ambition, Air Liquide is implementing its customers-centric transformation strategy to deliver long-term profitable growth. It relies on operational excellence and selective investments as well as on open innovation and a network organization already implemented on a global scale.

To implement its strategy and reach its 2016-2020 objectives, Air Liquide launched its company program, NEOS. Air Liquide can also count on the commitment and professionalism of all its employees, mobilized to always better serve its customers and patients.

Why a transformation strategy?

With the acquisition of Airgas, Air Liquide has grown in size, both geographically and in terms of its markets. In addition, they are interacting with a changing world: the energy and environmental transition is underway; the world of healthcare is changing due to longer life expectancy, an increase in chronic diseases, and the introduction of new technologies; the digital transformation is modifying their ways of working, consuming, and communicating. To meet these challenges, they are implementing a transformation strategy, based on innovation and leveraging digital.

Why customer-centric?

With Airgas, they now serve one million additional customers in a highly customer-intimate business. They serve more than three million customers and patients worldwide. The industrial offer is increasingly moving toward an approach centered on the end user, transforming the traditional value chain. In this changing environment, their strategy is to bring new, effective solutions to respond to the new expectations and needs of their customers, helping them to increase their competitiveness and to make a difference in their markets.

4 strategic pillars

Operational excellence: While remaining focused on the industrial fundamentals of safety and reliability, operational excellence also means for Air Liquide ensuring an unrivaled customer experience, enhanced competitiveness and digitized operations.

Selective investments: Air Liquide investments are subject to an extremely rigorous selection and control process. Through their network organization, they have brought certain investment decisions closer to the field to increase responsiveness and agility. To sustain the Group's long-term growth, they focus on the most promising markets and technologies.

Open innovation: Innovation at Air Liquide is based on science, technologies, customer experience and the incubation of new activities. As part of their "open innovation" approach, they have developed partnerships outside the Group, both in their core business and for breakthrough technologies. Connected to innovation ecosystems around the world, they detect the most promising solutions upstream that will benefit their customers and patients.

A network organization: Skills, better distributed and exchanged globally and regionally, enable them to strengthen their proximity to customers and markets, accelerate decision-making and attract new talent locally.