Since the founding of the company, Al-Nisr has been an innovator in the local market ameliorating on new insurance concepts and solutions developed in Europe. While these products are at the leading edge of new financial solutions, Al-Nisr has been adapting these concepts to fit the needs of the local market. In addition to providing the complete range of Non-Life insurances, their strength lies in individual retirement and education planning as well as employee benefit, retirement schemes, Medical & Borrowers Group Life Insurance.

Al-Nisr is also continuously looking for new ways to distribute its products and services to its various segments of clients and their Information Technology imported from their partners has allowed them to achieve this goal efficiently. New developments in IT allowed them to explore new and economic methods of distribution such as Bancassurance.