ALEEDEX is a registered Training , Research & Development Consultancy formed by Farid Premani gathering professional from diverse background in areas of business research, strategic development, community mobilization,training and developments, microenterprise / microfinance projects, mentorship development, education and social entrepreneurship models in health, education and economic proliferation.

ALEEDEX is an ESOMAR Certified Company (European Standards for Marketing & Research) with training certifications from World Bank-IFC and Progressive in achieveing CDCC (Canadian development consulting certification)

 

Research Projects

Types of Research Expertise & Projects Performed:

• Employee Satisfaction Studies
• Customer Satisfaction Studies
• Mysterry Shopping and Quality Assurance Audits
• Focus Group Discussions
• Product Testing & Market Penetration Studies
• Agri-Researches
• Microfinance and Social Development Research
• Behaviour of Mobile Usage and Banking in Pakistan
• Poverty Alleviation and Indexing Studies
• Social Performance Studies
• Advertising Testing & Campaign Management
• Devising Marketing Campaign and Plans
• Brand Activation, Door to Door Campaigns and Through the Line Marketing
• Baseline Studies
• Habits & Practices Studies