Access Alsace was created in March 2014 to boost the region’s competitiveness and raise its profile. It was based on a deep-rooted, shared desire to help economic, tourism, cultural and institutional stakeholders to recognise the level of excellence achieved in Alsace as well as the region’s untapped potential. Based on its location at the heart of Europe, Access Alsace aims to attract new resources and assets to the region, by establishing a positioning based on leadership in innovation and excellence. It works to promote all the strengths that make Alsace attractive. These lie in various spheres: economy, tourism, quality of life, education and research, culture, design, gastronomy and sporting prowess, all underpinned by the region’s international outlook.