• Organization TypeService Providers
  • HeadquartersSwitzerland
  • Founded2007

APO Group (African Press Organization)

APO Group is a media relations consultancy firm. They establish and manage brand presence internationally. Founded in 2007, APO Group is a leading media relations'​ consulting firm in Africa and the Middle East. We collaborate with both private & public organizations -- from Fortune 500 and FTSE 100 corporations, multinational and large companies, SMEs to local and national Governments and NGOs -- to design bespoke media strategies allowing them to sharpen their reputation, increase their brand equity and speed to market in Africa and the Middle East. To assist its clients in expanding their footprint, the company leverages the expertise and know-how of its team of experts, a unique service portfolio and advanced technologies (Africa Wire® and MENA Wire®. ) as well as an unparalleled network spread across all the African and Middle Eastern countries. Amongst our prestigious clients: Facebook, Dangote Group, GE, Uber, Microsoft, Nokia, Mara Group, PwC, DHL, Marriott Group, Sage, Ecobank, Iflix, Jumia, Total, Merck, Société Générale, L'Oréal, Coca-Cola, Oracle, Philips, Barclays, MoneyGram, Ernst & Young, Caterpillar, Orange, Symantec Corporation ... The trust and recognition that have been granted to APO Group by global & multinational companies, governments, as well as NGOs impels the company to continuously enhance its value proposition within Africa & Middle East to better cater its clients'needs. Headquarter: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong   Objective They design the best communications strategy by delivering influential messaging and securing the right press coverage with the most impact. Why APO Group? They pay attention to detail. Their consultants deliver creative strategies by utilising their insight on target markets and by implementing APO Group’s technological resources. Not any one client is the same, not any one approach is the same. How do they do it? Their team is made up of expert communications strategists with over 10 years of experience developing & supporting PR campaigns worldwide. We tap into a variety of resources in order to deliver strong & consistent messaging to the media for their clients. For companies requiring specialised coverage in Africa and The Middle East, contact them to learn more about how their network of 350,000+ journalists in the region will make APO Group one of your biggest assets for your campaign. Who are we doing it for? Companies & brands wanting to establish and boost their presence internationally. 
See more

Company Offices

  • Switzerland (headquarters)
  • Lausanne