Mission, Vision, Principles and Values

 

Mission

A more inclusive, fair, intercultural and sustainable society. 

 

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Pro-Rural is a non-profit civil organization dedicated to strengthening rural and urban producers and entrepreneurs who do sustainable business.

It gives committed support to the processes of sustainable economic development of the rural population.

 

Long Term Development Goal

Contribute to the economic, social and environmentally sustainable development of vulnerable rural men, women and youth.

Values 

Since its foundation, Pro-Rural has maintained the following values:

• Honesty and transparency:  The institution is permanently related to the population about the use of resources, the results achieved and the activities carried out. In addition, it has an annual external audit and periodic external evaluations.
• Solidarity and intercultural vision: It consists of seeking the coexistence of different cultures and worldviews; Interculturality is only possible when there is the availability and a conscious and deliberate action to build spaces to develop practices that stimulate the exchange and interaction, under conditions of equality, of the diverse people and groups existing in a given space. It is based on the recognition and acceptance of other cultures and on overcoming everything that leads to domination and oppression. It implies Tolerance and respect respecting Human Rights, among the staff, and the population served, especially the cultures and identities of Indigenous Peoples, sharing visions and proposals, seeking synergies and coordinated action between actors.
• Ideological independence , preventing particular, partisan or confessional interests from influencing decisions.
• Culture of communication and teamwork in all institutional instances, from the Assembly, Board of Directors, Executive Director and staff 

Beginning

Pro-Rural is framed in the following principles:

• Rural mandate, articulated to the urban: The actions will focus on the development of the rural area promoting local and regional social and economic development; However, its scope of action also corresponds to the peri-urban and urban areas, with the understanding that local and rural development must integrate comprehensive territorial development.
• Equity and Social Justice. It promotes equality of opportunity and the end of all discrimination against vulnerable individuals and populations, seeking equality of rights and opportunities so that inequalities are compensated, reduced and, if possible, suppressed.
• Innovation: Product of internal reflection processes, the institution generates new instruments, methodologies and approaches to qualify the action and at the same time allows us to make transfers to other similar entities and to the public sector.
• Articulación concertada entre los diferentes actores públicos y privados, a nivel local, regional o nacional, buscando la complementación de acciones entre los diferentes acto- res involucrados, dado que el desarrollo es un desafío para el conjunto de instituciones y organizaciones.