AudienceNet combines rigorous research with connected technologies to provide genuine insights 24/7.

AudienceNet conducts ongoing research amongst all age groups. However, their methodology resonates particularly well amongst Millennials, where the application of mobile technologies to the research process fits seamlessly into their lives. A specialism in Millennial engagement is increasingly reflected from their core client group and the projects which they commission.

In essence, AudienceNet offers: Connected Research For A Connected World.

The unique AudienceNet method of research combines a solid understanding of quantitative sampling and statistical segmentation with 24/7 connected, qualitative engagement and insight. The starting point is to measure the attitudes and behaviours of a given target market or audience in any single or combined set of territories, globally.

Next, the audience or target group is segmented in accordance with the quantitative data, to determine, statistically, the size and structure of specific subgroups. AudienceNet then builds bespoke, interactive, online communities, populated by representatives of each sub-group or market segment, in each territory.

With offices in the UK (London) and Australia (Melbourne), AudienceNet is able to run its qualitative insights communities on a genuine 24/7 basis.