Aviva is a British multinational insurance company headquartered in London, United Kingdom. It has around 31 million customers across 16 countries. They provide around 31 million customers with insurance, savings and investment products. In the UK Aviva is the largest general insurer and a leading life and pensions provider. In addition, Aviva has a focus on five markets in Europe and, in Asia, the company is focused on the growth markets of China and South East Asia. Aviva is also the second largest general insurer in Canada.

Aviva's main activities are the provision of general and life insurance, long-term savings products and fund management services. The group has around 27,700 employees, 31 million customers and Aviva Investors has £241 billion assets under management.