Awethu is unlike any other company you know. Think of them as an elite legion - a mix of diverse, determined characters. Awethu’s the place where off-the-wall thinking and candid action are the order of the day. Where everyone is valued for being exactly who they are – as long as they’re reaching to fulfil their full potential all of the time.
They're a feisty institution of enablers working towards massive social change and economic growth. Their mission is to find untapped talent to nurture in order to build significant businesses that can change the world.
“A connection economy rewards the leader, the initiator, the rebel.” – Seth Godin
Their internal economy is one of connection and sharing. They create value before they try to extract it. They believe people have everything that they need to create something far bigger than themselves. That’s why they all lead alongside each other in their various fields of expertise, all the while staying accountable for reaching their potential and staying determined.
They’re less concerned with rules than they are with having everyone take it upon themselves to actively and consciously work towards their mission everyday.
A company’s culture shapes itself based on the regular actions of employees and the aspects of a business that receive the most consistent focus. At Awethu, everyone works from a baseline of four intrinsic values: Entrepreneurship, Madiba, Family and Fun.
Their heritage is one based on Madiba’s legacy and they honor him through action. They have devoted their professional lives to giving others the opportunity to live out their potential in a country that functions with fairness. That’s why they work differently - to make the biggest difference.
Their dream is a fair world in which all entrepreneurs in developing countries can realise their potential.
For ENTREPRENEURS SEEKING OPPORTUNITY
They want to help you start and grow your business. They have worked with thousands of micro businesses in South Africa and have packed all that learning and experience into a programme just for you.
For CORPORATES SEEKING B-BBEE SOLUTIONS
They help transform your supply chain, achieve true transformation, and create jobs…sustainably
For IMPACT INVESTORS SEEKING SOCIAL AND/ OR FINANCIAL RETURNS
They help solve systemic problems in developing country SME ecosystems