Their mission is to be the lowest-cost power producer in the world. They sell solar power in India on long-term fixed price contracts to their customers, at prices which in many cases are at or below prevailing alternatives for these customers. Since inception, they have achieved a substantial reduction in total solar project cost, which includes a significant decrease in balance of systems costs due in part to their value engineering, design and procurement efforts.
They developed India's first utility scale solar power project in 2009. Since then, they lowered levelized cost of energy through value engineering, operational research and efficient financial strategy to deliver cost-efficient energy for their customers. Their electricity prices are insulated from the volatility of commodity prices. They also guarantee the electricity production of their solar power plants to their customers.