B2 – PR & Media Solutions is a company that operates in Kosovo market since 2003. It is specialised primarily in the field of Public Relations, Corporate Communication, and Advertising. B2 & ISSTRA is the sister office that operates in Albania market since January 2006. As a company part of the joint venture of two Kosovar companies, B2 – PR & Media Solutions and ISSTRA Creative Factory, it was initially founded to serve the needs of the existing clients that the companies had in Kosovo, who decided to open the offices in Albania market. The office has now become sustainable and offers all of the services below in coordination and with the specialized support from the expertise in Kosovo office.

Both B2 in Kosovo and B2 & ISSTRA in Albania are specialized in the following fields:

 

1. Corporate communications including:

• All areas of public relations
• Strategic Communication
• Strategic media relations
• Corporate social responsibility – creative ideas
• Social Communication
• Media monitoring, including coverage reporting, analytical reporting of competition activities and general market trends
• Event management
• Market research
• Media trainings
• Media events and media trips
• Feature stories, press releases, interviews, tailored made meetings and gatherings
• Social media activities

 

2. Creativity and advertising:

• Unique and creative concept for media campaigns to maximize promotion and presentation of client in the market
• Production of video with latest technology RED camera (also production with film camera 35mm or 16mm, digital camera, animation 2D and 3D)
• Production of radio ads
• TV Documentaries, TV features, and other forms of promotion
• Product placement advertising
• Graphic design of all formats
• Web design and maintenance
• Media planning
• Media buying
• Printing – quality control management
• Production of TV SITCOMS

 

The companies take the responsibility of offering all of the services, based on the needs of the client, from building the concept and strategy of the campaign, to full production, implementation and monitoring and management of the overall campaign. Companies also offer full services in communication field.

 

Having the consideration that it has brought a rich experience of its founding companies that have a big portfolio of work in Kosovo, B2 & ISSTRA in Albania has entered the market with step by step approach and limited aggressiveness. While in Kosovo the company works on commercial campaigns, public information campaigns and political marketing, with clients from banking sector, aviation, food processing, furniture companies, IT, NGOs and UN agencies, political parties and government, in Albania the campaigns involve mainly commercial aspect with clients from banking sector, financial, aviation, IT and energy.