To refer to Produbanco is to name one of the most important financial institutions in Ecuador, their institution has enhanced values ​​of strength and integrity in Customers and Collaborators. Excellence in customer service is their most important asset, a feature that has allowed them to establish theirselves as a strong and transparent entity.

In 1978 they started operations serving the corporate sector; however, from the first decade, they expanded the business segments and geographic coverage in Ecuador and internationally. In March 2014, Promerica Financial Corporation (Grupo Promerica), acquired a majority percentage of Produbanco shares and they started the consolidation process with Banco Promerica Ecuador in October 2014, becoming a single financial institution. They have maintained the corporate name of Banco de la Producción and its commercial name, Produbanco, due to the successful track record. All the clients of Banco Promerica Ecuador became part of Produbanco.

Their solid and recognized 40-year history in the market has made them deserving of various local and international awards that ratify them as one of the most prestigious banks. Currently, their risk rating is AAA- and corresponds to one of the highest in the national financial system issued by two Risk Rating Companies: BankWatch Ratings and PCR-Pacific Credit Rating.