Baobab is a leading digital financial inclusion group. Its mission is to unleash the potential of its clients by offering them simple and easy to use financial services.

Values

CREATIVITY

Unleashing potential means thinking differently. It is not constrained by the present.

ENERGY

Each of the team exhibits drive and dynamism in responding to the needs of his or her clients.

SIMPLICITY

It strives to simplify the lives of its customers

RELIABILITY

It keeps its promises. It takes pride in being honest, thorough and efficient.

PROXIMITY

Its relationships with its clients are key to the business. It is always there for its clients.