They believe the best products should be available, where they matter most. Fulfilling aspirations and needs is key. Through the power of entrepreneurship, every new idea is turned upside down and inside out. Until they find the right innovation, right for low-income communities.

From startups to multinationals, they help organisations to design and deliver commercially and socially viable business models. Their diverse team of global innovators and entrepreneurs, bridge the gap between private and development sectors. 

To influence trillions of small purchasing decisions, their approach is simple. Through early consumer engagement, they discover and design the products people want. Through novel distribution models, they get these products to the consumer. And through creative behavioural change, they generate the pull, essential for driving product demand.

A series of intricate steps, leading to real impact for the Base of the Pyramid. Whether it's more income, cleaner water, better food or light at night. They know how to do good, while doing well, in a market of more than four billion low-income consumers.