123 years ago, in central Calcutta an intrepid baker made a batch of delicious, golden brown biscuits. These were meant for officers of the British Raj and their families, people used to the exacting standards of English tea-time snacking. From the paeans of ecstasy for that first batch of aromatic, flavour-some biscuits was born a long tradition of delectable baking - and its Indian custodian, Britannia.
Over the last century and a quarter, Britannia has been serving the Indian consumer with a range of fresh, nutritious and flavour-rich products. They deliver a complete sensory experience, in every product, every time.
Today, Britannia is a leading food company in India with over Rs. 6000 crores in revenues, delivering products in over 5 categories through 3.5 million retail outlets to more than half the Indian population. Their core emphasis across portfolios is on healthy, fresh and delicious food and they are the First Zero Trans-fat Company in India. 50% of their product portfolio is enriched with micro-nutrients. Britannia was one of the first companies in India to pioneer category defining innovations. Their relentless focus on quality and freshness has won us prestigious accolades including the Golden Peacock National Quality Award and the Ramakrishna Bajaj National Quality Award. However, the award that they cherish the most is the one given by their consumers.Britannia is recognized as one of the most trusted, valuable and popular brands among Indian consumers in various reputed surveys.
They realize their responsibility to continue delivering fresh, nutritious and fun products and it is their mission to be an arm-stretch away, any time of the day.
So, the next time you imagine the aroma of oven-fresh cakes, the tantalizing drop of rich chocolate cream on crisp, cocoa-brown cookies, the satisfying mouthful of crunchy biscuits or a sinful bite of melted cheese on freshly toasted bread, imagine Healthy Goodness.
Where is Britannia