The Business Innovation Factory (BIF) enables leaders to design and test new business models. They believe that business model innovation will transform their most intractable social systems - from education to healthcare to government. Current business models are being disrupted and leaders lack the capability to transform them. BIF makes business model innovation safer and easier to manage.
At the Business Innovation Factory, they help business and social-systems leaders design and test transformational business models. In complex social systems like healthcare, education, and government, where the potential and impact for making people's lives better is the highest. For businesses, R&D for new business models is the new strategic imperative now that business models are so short-lived. Their approach in all cases is human-centered, seeking to understand the job customers need done, and using this insight to design new experiences to better serve them. They experiment in the real world, and rely on storytelling to engage others in the process.
THE BIF MANIFESTO
They believe that business model innovation is on the critical path to transforming their important social systems including education, health care, and government. Tweaking their existing models and systems won't work. They need to imagine, prototype, and test new models and systems in the real world.
THEIR MANTRA IS R&D FOR NEW BUSINESS MODELS
Business models don't last as long as they used to. Leaders must be good at pedaling the bicycle of today's models while simultaneously exploring new ones.
OFF THE WHITE BOARD AND ON TO THE REAL WORLD
Business model innovation is a generative act. Don't study it, do it. Go from a napkin sketch to a real-world prototype, and iterate until repeatable and scalable.
Where is Business Innovation Factory (BIF)